I am an atypical designer. Many designers, over time, develop a distinct visual style, a signature that, perhaps unconsciously, appears in each of their projects. This can offer advantages: it sets them apart from the crowd, draws clients who resonate with that particular style, and establishes brand value based on its uniqueness.
But does this truly benefit the client? Clients often seek versatility, adaptability, and flexibility. A distinctive style can be appealing, but it doesn’t always align with the vision of a given project.
My approach is different. While each project I undertake carries my personal touch, I don’t limit my creative possibilities by confining myself to a singular style. I approach each project as a new adventure, and like a chameleon, I adapt to resonate with the specific context and objectives of the client. This transformative ability allows me to blend seamlessly with each new assignment, amplifying its creative potential, ensuring that the final design isn’t just an extension of my personality, but a true reflection of the client’s vision.