ONE OF A KIND

Between art and design. Between the physical and the digital world. I am a unique professional.

My work moves between art and design. The distinct nature of my work is rare, but it fits decisively into projects that require creativity and visual expression that transcend the confines of design or those that need an artist who understands the utility of their art as part of a larger design strategy.

My work also moves between the physical and digital worlds. The projects I do are intended for the real world, framed in physical spaces, but are developed with digital tools.

FROM THE SCREEN TO THE REAL WORLD

I develop my work with digital tools. The production of the artworks takes place between pixels. This way of working gives me the power to transgress the visual limits of techniques framed in the real world.

The creation phase is developed with pixels but connected to the real world. The destiny of the works I develop on the screen is present in every decision: from the visual and conceptual fit in the architectural space to the harmonisation with the interior design, but, above all, the experience that the visitor will perceive when discovering the art in the physical context.

The art created in the form of digital files is materialised in the spaces through high quality printing on various materials: stone, glass, wood, textile, plastic, metal, paper, vinyl, canvas and almost any surface imaginable. My creations are not limited to the traditional formats that have been used until now, such as wallpapers, murals or vinyl cut-outs. This new generation of visual spaces demands art that covers unused areas and surfaces, creating experiences that are perceived as immersive contexts.

The summary of the idiosyncrasy of my work process can be defined as the breaking of boundaries, the opening to new visual possibilities never before contemplated for architectural spaces and interiors, and the absolute flexibility offered by the hybrid digital-physical process that I have adopted as a formula for success.

The concept – Made By You / Made By David Zuker – can be defined as the formula by which my creations become your creations.

Brainstorming, starting from a careful definition of the project’s objectives, is carried out in close contact with you through a profound exchange of ideas and mutual feedback.

My work process is characterised by a close collaboration between creator and client. I do not produce commissioned art in the usual way, where a general insight is conveyed, from which the artist elaborates an independent creation inspired by his or her own choices and tastes. Instead, my process is characterised by total involvement: close proactive communication at every stage of the project. A Mindset focused on objectives. Creativity and art at the service of achieving results.

LIKE A CHAMELEON

I am an atypical designer. Over time, many designers develop their own visual style, a signature that, perhaps unconsciously, appears on each of their projects. This can offer advantages: it distinguishes them from the crowd, attracts clients who resonate with that particular style, and establishes a brand value based on their uniqueness.

My approach is different. Although every project I undertake carries my personal touch, I do not limit my creative possibilities to a singular style. Like a chameleon, I adapt to the context of each project naturally. This ability to transform allows me to integrate more deeply into your world, into your identity, ensuring that the end result is not just an extension of my personality, but a true reflection of your vision.