nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.

nhow Amsterdam Rai Hotel

nhow Amsterdam Rai is a 4-star hotel designed by renowned architect Reinier de Graaf, located next to the Rai Convention Centre in Amsterdam.

As a collaborator of the architectural firm GLG Architects, in charge of the interior design, I created the headboards for the 650 rooms of the hotel, the theming of which is inspired by the cardinal point towards which they face (East, South, North, South West, South East and North West) and the culture associated with it.

www.nhow-hotels.com/en/nhow-amsterdam-rai
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge

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ACCESS THE CASE STUDY about this project by clicking here

BREAKFAST LOUNGE

Large curved mural

The composition I conceived for the restaurant, situated on the 17th floor, not only stands out among the hotel’s pieces but also rises as a true visual spectacle. Drawing inspiration from the core concept of global cultural fusion, I crafted a piece with hints of surrealistic Pop Art that radiates energy and movement. Within it, a tumultuous kaleidoscope of characters and iconic elements from Mexican, Scottish, English, Dutch, and Indian cultures converge and float freely, almost as if ensnared in an ethereal dance, across the expansive curved canvas that houses them.
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
This mural is conceived with an inherent duality that splits the piece into two distinct yet complementary halves: day and night. This division isn’t just physically marked by the presence of an architectural corner but is also emphasized and defined by the chosen color palette. The daytime section is imbued with warm shades that call to mind the sunlight and the liveliness of an active day. Conversely, the nighttime area, with its spectrum of cool colors, plunges us into the calm and mystery of the night, evoking the continuous rhythm of life and the interconnected nature of the various cultures portrayed.
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge
Art for Hotels ✦ Hospitality Art ✦ Artist for Interior Design | nhow Amsterdam RAI > Breakfast Lounge