Large mural for Pfizer’s headquarters in Madrid
On the occasion of the visit to Spain of Pfizer’s global Vice-President, the management team at the Madrid headquarters prepared a series of actions and events.
As part of the actions prepared for this visit, I was commissioned to create a large mural of almost five metres showing the differentiating characteristics, values and strengths of the Spanish headquarters of the multinational, a mural that, in short, would express the ‘DNA’ of Pfizer Spain.
At the centre of this composition is Pfizer’s new A3 plant in Madrid, as a symbol of the future and innovation of the Iberian branch of the multinational. From this element, the different concepts that make up the mural extend across the entire canvas, all of them linked by DNA helixes (the element that symbolises Pfizer, omnipresent in its branding and even in the brand’s logo).
A two-level hierarchy makes up this composition: at the main level, the A3 headquarters in Madrid linked to the concepts of passion and patients (the two fundamental aspects that drive Pfizer’s employees), and in the centre, the concept of ‘thinking big’, which expresses the desire to innovate, move forward and go further. The second level of the hierarchy shows the rest of the concepts that form part of the values and characteristics of the laboratory.
My inspiration for the visual style of this mural comes from Picasso, one of the most representative artists in the history of Spain and a character whose death will be the 50th anniversary of this year 2023, being therefore a year in which we pay tribute to him in different ways.
This ‘Picassian’ style forms a visual thread through which the different concepts that Pfizer Spain wants to show in this composition are expressed. The characters come to life through the soft and curved shapes of a style that exudes expressiveness, liveliness, closeness and passion, a passion that defines the Mediterranean culture and that, together with the values associated with Pfizer, completes this cultural, corporate and artistic melting pot.
