nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Frankfurt Hotel
nhow Franfurt is a four-star hotel located in Frankfurt, Germany. The building has been designed by the Rafael De La Hoz studio.
As an artist contracted by NH Hotel Group, I have created large murals for the hotel’s rooms, restaurant and NFT Sky Bar.
https://www.nh-hotels.com/hotel/nhow-frankfurt
THE ART OF MONEY
The concept around which all the visual work for the hotel “The Art of Money” revolves had many possible interpretations or visions, from the most vindictive to the most artistic and funniest. nhow hotels are characterised by the irreverent and daring visual pieces that dress their walls, rooms and floors, and, starting from this perspective, I wanted to develop the concept of money through works that distilled a great symbolism and that could show a message to whoever stopped to observe them carefully.
The excesses and consequences of how the concept of money and capitalism as a system transform our society are the starting point of a daring and rebellious artistic proposal that tries to show itself in a colourful, cheerful and carefree tone inspired by urban art and pop art. Each room in the hotel has its own concept, style and character, but all of them are pieces of a puzzle that conceptually expresses the past, present and future of money.
PENTHOUSE DOUBLE SUITE WITH VIP LOUNGE
The economic powers
The large nhow Penthouse with Views + VIP Lounge is the jewel in the hotel’s crown. A room with two beds facing each other, a spacious lounge and breathtaking views. In its ample spaces, luxury and details give the space an aura of majesty and power, but always maintaining the colourful and fresh tone of nhow.
My inspiration for the murals in this room comes from the concept of the powers of money, the struggle between the two economic powers of the world.
The United States and China are the two great economic powers of the planet, and they continually fight each other in a never-ending contest.The most controversial and irreverent symbolism is in the very concept and character of the works, which show a landscape that symbolises the economic battlefield, with wads of banknotes scattered everywhere and colour spilled everywhere to symbolise the blood of battle, as well as coloured smoke floating in the air (it’s all symbolism, I didn’t want to add any directly warlike elements because the tone of the creatives had to be fun and fresh, in line with the nhow brand).
The two compositions that appear in the presidential room, facing each other, form an overall composition that symbolically expresses the concept I explained at the beginning of the text. Each pole or economic power is presided over by an iconic character, represented in a pop art aesthetic. There is no need to explain anything about the main characters, as they are well known to everyone. Each of them is shown with majesty and a sense of power, like a totem that rules everything, this representation symbolises the need to have absolute power over the world’s money that each of the two economic powers constantly exhibits.
As I said before, the colourful and pop style with which I have created the compositions gives a fun and cheerful air (something necessary taking into account that they are works that are placed inside the rooms) an ironic and irreverent symbolism.
USA
China
