nhow is an international hotel chain belonging to NH Hotel Group based on a disruptive concept in which each hotel is in itself a unique work of Art, with an architecture and interior design with the utmost attention to detail combined with an innovative design based on large-scale murals that give its spaces an atmosphere in which creativity and inspiration flow on every wall.
nhow Frankfurt Hotel
nhow Franfurt is a four-star hotel located in Frankfurt, Germany. The building has been designed by Rafael De La Hoz architectural studio.
As an comissioned artist for NH Hotel Group, I have created large murals for the hotel’s rooms, public areas and NFT Sky Bar & Restaurant.
https://www.nh-hotels.com/hotel/nhow-frankfurt
THE ART OF MONEY
The concept around which all the visual work for the hotel “The Art of Money” revolves had many possible interpretations or visions, from the most vindictive to the most artistic and funniest. nhow hotels are characterised by the irreverent and daring visual pieces that dress their walls, rooms and floors, and, starting from this perspective, I wanted to develop the concept of money through works that distilled a great symbolism and that could show a message to whoever stopped to observe them carefully.
The excesses and consequences of how the concept of money and capitalism as a system transform our society are the starting point of a daring and rebellious artistic proposal that tries to show itself in a colourful, cheerful and carefree tone inspired by urban art and pop art. Each room in the hotel has its own concept, style and character, but all of them are pieces of a puzzle that conceptually expresses the past, present and future of money.
JUNIOR ROOMS
World Casino
The artistic proposal for the Junior rooms is developed along a spectacular structure of three interconnected murals: creativity is born in the mural-headboard of the bed, joining this through the upper margin with a large second circular mural that runs along the entire ceiling of the room until it merges with the third mural, on the wall opposite the headboard.
Visual style
This work is strongly influenced by urban art, an appropriate style to develop a risky artistic proposal full of symbolism that transmits a message of protest in a sarcastic tone. This is, therefore, a work that aims to entertain but also to awaken consciences. In any case, nhow hotels are an immersive artistic experience in which fun and hedonism always prevail, so the colour and the transforming visual force of these pieces have the primary objective of transporting the viewer to an emotional and surreal context in which the scenes come to life and interact with the room through a visual chaos that turns the observer into an active part of the scene that is unfolding in the murals.
Inspiration
These murals revolve around the concept of the “World Casino”. The international financial system has traditionally been compared to a large global casino in which individuals, companies and organisations play with the wealth of people and nations by placing bets on the future (and cheating as much as possible). A big casino full of cheats in which the profits go to them and the losses are always borne by the citizens. A system in which nations go infinitely into debt, and in which the owners of the global casino shamelessly bet on the future of the prices of food and basic raw materials that are necessary for the survival of society.
