Nhow is an international hotel chain based on a disruptive concept in which each hotel is in itself a unique work of art, with architecture and interior design that is carefully designed to the last detail, combined with innovative design.
NHOW MILANO HOTEL
The cosmopolitan atmosphere and glamour of a European fashion capital is expressed in the mix of innovation and creativity of the Nhow Milano hotel. A former industrial building located in the creative heart of Milan has been converted into an unconventional space that redefines the traditional concept of Fashion Hotel.
www.nhow-hotels.com/en/nhow-milan
ARTE, DISEÑO Y MODA
Milan is one of the world’s fashion and design capitals. It is a trend-setting hub, a place of pilgrimage for established designers and haute couture aficionados.
Milan is design, Milan is fashion, but also art. Italy, the cradle of the Renaissance, carries artistic creation in its soul and culture.
Art, design and fashion merge in this context to illuminate with imagination to represent beauty from an alternative, original, idealised and iconographic perspective.
This is the concept that dresses every corner of Nhow Milano. A hotel where creation, innovation and enigmatic beauty create a creative proposal full of strength and expressiveness.
ART FOR BED HEADBOARD
ENIGMATIC MODEL
The artwork designed for the headboards presents the silhouette of a catwalk model in the middle of a fashion show. The figure, shrouded in semi-darkness, lends an enigmatic atmosphere to the proposal, inviting the viewer to interpret the scene according to his or her own perspective.
The finish of the piece, a surface layer that accurately reproduces the texture of bubble wrap, adds a tactile and visual dimension, creating an intriguing contrast between the elegance of the catwalk and the everydayness of the packaging material.
The result is a work that subtly combines glamour with the ordinary, generating a thought-provoking visual experience that awakens the viewer’s curiosity.
This creativity has been created in three colour-dominant varieties to fit in with the different room types in the hotel.
ART FOR WARDROBE BACKDROPS
FASHION PATTERNS
The compositions for the bedroom wardrobes are a visual chaos of fashion-inspired patterns. Their style, full of strength and colour, is inspired by the most expressive Pop Art. Floating above these patterns, gold-toned chains create impossible geometries. These creativities transmit the magic of the union between art, fashion and the most disruptive design.
INSPIRATION
The inspiration, as part of a project that reflects the ingenuity of Italy in creation, could not come from other sources such as the mythical brands of Italian haute couture. The unmistakable patterns of Gucci or Versace were the initial point of inspiration from which I started my own inner journey as an artist, which led me towards the development of my own visual imagery: expressiveness with a brutalist pop art full of colour and strength. Unbridled effusiveness. Deliberate excess. Harmony within chaos. Chaos within harmony. All these characteristics, typical of my most disruptive creations, were applied to these compositions to create a result that combines class and style with impact and visual shock.
This creativity has been created in three colour-dominant varieties to fit in with the different room types in the hotel.
