NHOW AMSTERDAM RAI HOTEL
Nhow Amsterdam Rai is a 4-star hotel located in the city centre. My works of art merge with the architecture and interior design, developed by renowned architect Reinier de Graaf, is located next to the Rai Convention Centre in the city of Amsterdam.
www.nhow-hotels.com/en/nhow-amsterdam-rai
WORKS OF ART FOR 650 ROOMS
For the hotel rooms I have created 6 models of mural to be printed on fabric and then mounted as headboards and 6 models of wallpaper for the wall coverings and carpets in the rooms. The creative concept of a mixture of world cultures, which serves as a common thread in the hotel’s imaginary, is catalysed in these proposals through compositions in a marked Pop Art style.
Each mural model shows a character representative of one of the world’s cultures. Each character is associated with a pattern that accompanies him or her on the walls and carpet of the room and ‘invades’ parts of the collage itself, establishing a dialogue between character and form that builds an exotic and modern cultural representation.
ROOMS ✵ EAST
The first artwork created for the Nhow Amsterdam Rai project was the figure associated with Japanese culture. A geisha holding a pai pai fan floats in the middle of a background flooded by a traditional Japanese pattern, this pattern enters some areas of the figure and merges with it, diluting the visual boundary where the figure begins and the background ends.
*The geisha is a cultural symbol historically associated with the submission of women to men, but the staging of this figure for this headboard is part of the extensive work of experimental art that I have created around the symbol of the geisha, in which I develop, based on her most recognisable identity characteristics, a free, disruptive woman, full of power and personality, alien to any kind of submission.
ROOMS ✵ NORTHWEST
The figure associated with Scottish culture, with a markedly modern aesthetic, incorporates a variety of tartan patterns in the different elements of his clothing with which I developed a visual proposal rich in nuances and colours. The strength and vigour traditionally associated with this culture is represented through a subtle ‘Gentleman Hipster version’ style that brings a dose of sophistication and elegance to the character.
PATTERNS: The headboard and wall patterns are intended to create an atmosphere of British elegance full of sophistication and seduction,
ROOMS ✵ NORTH
The traditional aesthetic of the Netherlands, popularised in Western culture through iconic works by Dutch painters, is transformed into a female representation that I would define as ‘Hipster-PopArt’, because of the unusual mix of elements and styles associated with both visual trends.
PATTERNS: The patterns for headboard and walls, with a markedly Nordic feel (which seeks to combine Nordic and Dutch culture) seek to generate serenity through a soft chromatic palette and an iconography that avoids stridency.
ROOMS ✵ SOUTH
Africa is probably the most culturally rich continent on the planet, a land where literally hundreds of cultures coexist. This depiction of a female character (symbolising women as the true engine of Africa’s evolution in every sense) is not intended to focus on any particular culture, but to express the iconic beauty of the essence and nuances that shape the dynamics of its aesthetics and idiosyncrasies.
PATTERNS: The patterns for headboard and walls are highly allegorical, both in their colour palette and motifs, of Africa and its visual hallmarks.
ROOMS ✵ SOUTHEAST
My Pop revision of the millenary Indian culture is materialised in a composition starring a Sadhu ascetic, a type of monk who follows the path of austerity to obtain enlightenment and happiness. Through a PopArt transformation (always with respect) I develop an iconographic character that stands out for his deep presence and feeling of mystical transcendence.
PATTERN: The dominant kaleidoscopic pattern on the headboard and wall enhances the aura of magic and exoticism of the composition.
PERSIAN CARPET DESIGN
I designed a circular Persian style rug for the room, which completes the room. Unlike the rest of the room models, for the Indian culture we thought of creating a unique rug, which was not based on the pattern associated with the room.
I was commissioned to create a unique circular rug inspired by traditional Persian rugs. From this concept, I elaborated an intricate design full of details and nuances that completes the proposal for oriental cultures by adding this reference to Persian culture.
HABITACIONES ✵ SOUTHWEST
The visual richness of the Andean culture, its music and aesthetics, full of bright colours and complex patterns, is the protagonist of the proposal for the Suroeste rooms. This representation updates the signs of identity of this culture, taking it towards an iconic and modern PopArt vision.
PATTERNS: The patterns for headboard and walls, in warm chromatic tones, seek to expand the initial concept of Andean culture and extend it to all of South America.
