Design hotels aim to generate emotional impact and awaken the senses. They distinguish themselves by prioritising a unique visual and conceptual aesthetic, with a cohesive and distinctive design narrative that delivers a sensory experience.
These hotels transcend basic functionality to become livable artistic expressions.
VALUE PROPOSAL
• CONCEPT: Behind the whole, an overall concept orchestrates the elements so that they convey more than just aesthetics.
• TRANSFORMATION: Art that transforms, creates a dialogue with the space and evolves it through a visual metamorphosis.
• EXPRESSIVITY: Meaning that is expressed in its own language. Visions that are transferred to the senses without the need for gadgets.
OUTSTANDING PROJECTS IN THIS SECTOR
NHOW MILANO
THIS PROJECT PREDATES THE EMERGENCE OF GENERATIVE ARTIFICIAL INTELLIGENCE TOOLS.
NHOW BRUSSELS BLOOM
