ABOUT THE DEVELOPMENT OF THE PROJECT

Despite the fact that during the summer of 2024 the world began to witness the emergence of the first generative artificial intelligence models focused on video creation that actually create high quality motion art, and, although as an artist I could have chosen to leave the creation of this project in the hands of these new automatic creation tools, I preferred to take control and create a series of experiences that reflected more than just aesthetics or style. I wanted to create from the soul, from within; I wanted, ultimately, to convey my emotions through a connection with my most human side.

This project has been partially created with AI tools; I’ve generated hundreds of images that have served as the basis for creating each immersive experience. I’ve also created instrumental tracks to provide music for each experience.

The other two parts of the project have been developed with digital tools. Adobe Premiere was used to create the complex union of static images that built the infinite zooms. Adobe After Effects was used for the post-production of each video.

Only one of the three phases of this project included the use of generative AI, and even in the phase where I used artificial intelligence, extensive creative preparation and refinement of the images to make them fit together was necessary.

The work carried out in this project reflects a process that will undoubtedly become less common, as technology will allow the automation of all parts of the production and post-production process of artistic creation, in such a way that humans will only have space for the initial creative conception. This can be seen as positive, as we will be freed from complex and often repetitive work to concentrate all our efforts on creative ideas, on the soul of creation. But I wonder to what extent we will lose control, not over what we create but over how we create it, leaving automation to develop everything and losing sight of the fact that an artistic project is not only its creative conception but also its execution.

I hope that these immersive experiences, behind which lie hundreds of hours of work distributed over 3 months of intense creative labor, provide that human, emotional connection that I have sought to convey from the conception of this project. Artificial intelligence cannot replace the human being’s impetus to connect their soul with other human beings, to transmit ideas, concepts, and emotions through non-verbal languages, demonstrating that communication through art can break cultural barriers and unite, connect, empathize, and, above all, move people emotionally